RGG, meanwhile, can accelerate its growth through the venture. Michael Rubin, RGG's chairman and backer, called online value shopping a "massive opportunity ready for the next disruptor. It's great storytelling and great use of data and analytics. While RGG has the digital chops, Simon brings credibility and relationships with both brands and customers to the venture, David Simon said in the release.
Simon's online outlet site, that RGG will now be running, already includes 2, designers and , products, with more to come, the company said. Follow Ben Unglesbee on Twitter. The digitally native brands that disrupted the industry are entering the next stage in their lives. We look at why they're drawn to one path over another. Retailers are navigating supply chain bottlenecks while consumers face renewed concerns over the COVID pandemic. Topics covered: retail tech, e-commerce, in-store operations, marketing, and more.
Search x. An article from. Dive Brief. Published Oct. Ben Unglesbee Senior Reporter. Dive Brief: Simon Property Group and the parent of Rue La La and Gilt have partnered to launch a "multi-platform" venture dedicated to online discount shopping.
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Loading comments The Latest. Filed under: A. As a past avid user myself, I used to wake up every day looking forward to discovering the new products on the site. In addition to the repeat items, I also became discouraged by the terrible delivery services, out of date inventory messages, etc. This shifting of blame was extremely off-putting. Interestingly, Hautelook has been trying to push its Nordstrom Rack business in light of these off-retail price sites declining. Interesting article. I remember heavily using these sites as I was fresh out of undergrad, with little disposable income for aspirational goods.
While I agree that the downturn a couple years back certainly helped fuel the spike in interest for sites such as Rue La La and Gilt, I wonder if they can fight for relevancy among brick-and-mortar stores that allow customers to actually see and interact with the product before purchase. Perhaps such online sites would do well to try to segment their customers—those more familiar with aspirational brands and those who use the site as a gateway to make such purchases; these segments of customers will likely have different incentives.
It looks like customer service, or expiditd delivery, might be two ways to address user experience pain points. A loyalty program of course seems like a logical move. Might there be a way to combine the convenience of online shopping with the immediate gratification of being able to interact with a product? Perhaps HD graphics of the images, outfit pairings, or other online engagement activities may help drive trust in the product and desire to purchase. How to segment customers—those familiar with brands, those who aspire luxury goods, but do not have as much knowledge—.
Interesting take and great post! So, in fact, Nordstrom Rack stores start to look a lot more like lower-tier, lower-priced traditional retail stores with only a bit of clearance. This trend, I think, ends up helping players like Rue La La.
It becomes harder for shoppers to find great designer buys at a lower price when shopping at Nordstrom Rack because so much of the merchandise leans towards made for and bought for product. This is a very interesting topic. Of course Rue La La, Gilt etc.
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