Green said the caffeinated beverage and energy industry has continued to grow, but consumers are looking for alternatives to liquid forms. Show more. Report abuse. Free newsletter Subscribe Sign up to our free newsletter and get the latest news sent direct to your inbox.
Facebook Twitter Linkedin Instagram Newsletters. Free newsletter sign up Free newsletter Subscribe Sign up to our free newsletter and get the latest news sent direct to your inbox. Story highlights Wrigley introduced Alert Energy Caffeine Gum earlier this month The FDA met with Wrigley to discuss concerns about the product's caffeine content A number of caffeinated gums are still on the market.
Wrigley has decided to stop production, sales and marketing of their new caffeinated gum, the Food and Drug Administration announced Wednesday. The company's decision follows meetings with the FDA to discuss the government agency's concerns about the effect the gum has on children and adolescents. One piece contains 40 mg of caffeine, the same amount found in a half cup of coffee.
The gum comes in two flavors: mint and fruit. When it's chewed, the caffeine is released into your saliva. Some some gets swallowed as if you were drinking coffee or a soda; some is absorbed directly into the bloodstream through the cheeks and under the tongue.
We hope others in the food industry will exercise similar restraint. Wrigley was only the latest company to introduce caffeinated chewing gum; a number are already on the market.
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