How do interactive floors work

While the cost is significantly more than a projection based system, this solution is a really good choice for venues that need something super durable, like parties or promotional events.

Interactive projection floors are among the most common and easiest to implement solutions on the market. This is because the interactivity is usually based on motion capture using a camera or IR sensor, which means the display itself can be made using any kind of projector, and can be set up in a much wider variety of ways than the other options, where display hardware must be installed on the floor and must be durable enough to withstand people walking all over it.

Walking on a projection is, by comparison, a lot less worrisome. The way these systems work is pretty much the same, no matter which solution you choose.

All systems involve a computer running software that takes information from a sensor and outputs an interactive video display. Because this is a relatively simple solution compared to the first two options, there are a lot more choices on the market, each with different advantages and disadvantages.

Here are some of the big players in the interactive floor display industry. Unlike the previous two options, where the solutions are pretty much always offered and delivered in the same way, these solutions can differ quite a lot in terms of price and flexibility, so a description of what differentiates them has been provided.

Provide your customers with fun, interactive and free while-you-wait entertainment. Generate revenue through advertising. Communicate your message in a unique, fun and memorable way.

How do Interactive Floors work? Customer satisfaction is the key method to promote your business, enlarge your circle of audiences, to reach higher rankings in the business world. Those deal with electronics and technology release new technological update to their software to stay in the run for the best. In a world full of competition, shopping malls and shopping arenas need much more than discounts and black Friday sales. At the entrance of the mall, an introduction of interactive floor projection is very beneficial as tested by many malls.

The purpose of having this technology at the entrance is to provide a proper guideline to the customers as to where they will find various brands, food areas, gaming zones and of course resting rooms. It should also have a welcome note. Thus this environment at the entrance will signify that the mall offers some amazing products and that it should be visited more frequently.

Inside the malls, at various locations, you can install interactive projectors that play advertisements, show sponsored products and promotional videos of different brands. This set up will enhance external partners to invest in your business once their ads and products are shown on your screen to your customers. Brands can individually place these interactive projectors in their outlets and show their collection and sales to their customers.

It would help customers to have a quick look at the collection and decide quickly, instead of roaming around the entire outlet and searching for products from shelf to shelf. Kids love to experiment. They get bored easily. You must have observed how they are more interested in tablets and smartphones instead of dolls and cars. This is why you need to install this technology in your mall. Interactive projection technology can record and sense multiple people, allowing them all to interact with the projection.

This is why interactive floor projection works so well for video gaming and exhibitions — arenas which usually have more than one person participating. Today, people want poignancy and entertainment from an exhibition. An interactive floor projection can bring an exhibit to life for people who may be otherwise unmoved or uninterested. Imagine a Van Gogh exhibition where you could step into his paintings and influence the colours and images through your movement.

It would enhance an exhibition, allowing you to connect more directly with the subject matter. This is especially important for any marketing or event organiser.