According to this model, an attitude has the following three components:. Anything we know about an object or the facts we have about an object is the cognitive component.
Based on our knowledge about an object, we have emotions of liking or disliking towards the object — these emotions are the affective component. Based on our knowledge and emotions about the object, we act towards the object in a specific way — it is the behavioral component.
Menu Note. Scroll up to view more topics. Study Skills. Grammar Basics. Preparation Guide for Tests. Some of the learned characteristics responsible for attitude formation are:. Our personal experiences with people and situations develop our attitude towards such persons and situations. Through job experience, people develop attitudes towards working conditions, salaries, supervision, group dynamics and so on. Perception is the result of a complex interaction of various senses such as feelings, seeing, hearing and so on and plays an important part in our attitude and behavioural formation.
Similarly, we lose many good friends due to our changed perception about them. For example, when we are impressed by someone keeping calm under stressful circumstances and we appreciate such calmness, we might try to do the same.
Our association with the group we belong to strongly influences our attitude. Our close association with a group would encourage us to be consistent with the attitude of the group. Attitudes are learned though there are different approaches on how learning works as is acquired by individuals. Following factors lead to consumer attitude formation:. An expert knows that a positive attitude is necessary for successful completion of a project or an assigned task.
Having a positive attitude with positive thinking in the organization will reflect on what employee do and make them a more productive employee. Employees with a positive attitude will create a healthy atmosphere in the organization, develop positive relations with sub-ordinates, their supervisors, managers and top management. A positive attitude has significant benefits for an individual in many aspects. Following are the aspects related to the importance of attitude :.
Performance leads to success either through promotion or increased compensation. A positive attitude of an employee will help him to think of ways to accomplish their task in a well-defined manner.
An employee with a positive attitude tends to take more interest and responsibility and will provide better work, which in turn will improve productivity. Managing a diverse workforce is a crucial task for achieving the objective of an organization.
Positive attitude demonstrated by leaders or employee will result in proper communication between the subordinate which will lead to efficient work. An employee with a positive attitude and mindset will help employees to make better decisions, in an objective manner. It will enable employees to choose wisely and logically and avoid them to take an unambiguous decision.
Motivation is an important factor for efficient work. An employee with a positive attitude will always be mentally prepared to face any obstacle in a job. The moment they are successful in overcoming obstacles, they are motivated to move forward. Customers prefer to make relation with someone who is positive in nature. A positive attitude helps in establishing valuable customer loyalty.
Positive attitude and thinking will reduce the stress of an employee and with reduced stress employee can take a better decision and increase their productivity which results, employees, to enjoy better health and take fewer sick leaves. Also Read: What is Learning? Elements of Learning Factor s Affecting Learning. Lets discuss these 4 theories of attitude in brief:. Balance Theory is concerned with consistency in the judgement of people and or issues that are linked by some form of relationship.
Both linking and unit relations are positive or negative towards any object or person or stimuli etc. Congruity theory is similar to balance theory. The focus of the theory is on changes in evolution of a source and a concept that are linked by an associative or dissociative assertion. Congruity exists when a source and concept positively associated have exactly the same evaluation, and when a source and concept that are negatively associated have exactly the opposite evaluation attached to him.
It is a learned predisposition to respond in a consistent manner with respect to a given object. This can include evaluations of people, issues, objects, or events.
Such evaluations are often positive or negative, but they can also be uncertain at times. These are the way of thinking, and they shape how we relate to the world both in work and Outside of work. Researchers also suggest that there are several different components that make up attitudes. Typically, attitudes are favorable or unfavorable, or positive or negative. They can also be defined as a learned habit for responding to social stimuli. Attitudes form from three components; the affective, behavioral and cognitive.
If you feel more positive about someone you are more likely to address them in a positive manner. The cognitive component relates to our beliefs and knowledge about someone or a situation that shapes our attitude. For example, if you know dogs bite and this is dangerous you would adapt your attitude to dogs when you see them because of your knowledge of them.
The final component is behavioral. This component involves our actions towards a person or situation. For example, if we have a positive behavior at work and there is a positive environment we are more likely to behave in a productive manner.
Typically, attitudes are positive or negative and involve affective, behavioral, and cognitive components. Next Trial Session:. Recorded Trial Session. This is a recorded trial for students who missed the last live session. Waiting List Details:.
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